Start with the problem, not the deliverable.
Sometimes the answer is visual design. Sometimes it is clearer language, better alignment or a more coherent experience.
When design is the answer, addSoul has the strategic thinking and craft to turn that clarity into identity systems, visual tools, bespoke iconography and illustration.
Work that made a difference
T-Mobile
Scaleable iconography across a global digital ecosystem.
Contributing to increased Brand value
from $33.19B to $46.26B (2016-19)
Contributing to increased Brand value
from $33.19B to $46.26B (2016-19)
Commerzbank
One visual language across mobile and web banking. Improved alignment and workflows.
Unified illustration and iconography in highly regulated financial environment.
Unified illustration and iconography in highly regulated financial environment.
Not every brand problem is a design problem.
When things become unclear, the instinct is often to make more.
More campaigns. More assets. More explanations.
But more does not create clarity.
The problem may sit in the offer, language, service, culture, experience or visual identity.
The value is knowing what needs attention - and what does not.
Reduce Noise. Align Signal. Reveal Soul.
Reduce Noise.
Remove what no longer helps.
Align Signal.
Make the important parts work together.
Reveal Soul.
Make the organisation more recognisably itself.
When design is the right answer
addSoul creates visual systems designed to clarify, distinguish and endure.
Identity
Brand identity, refinement and visual systems.
Iconography & illustration
Bespoke icons, pictograms and illustration systems.
Information & experience
Wayfinding and visual systems for digital and physical environments.
Implementation
Guidelines, assets and tools that help teams work consistently
Senior thinking. Senior craft. Direct collaboration
addSoul design studio is the independent practice of Danish designer and creative director Bo Virkelyst Jensen.
Based in Wollongong, Australia, and working locally and internationally.
Something not quite adding up?
You do not need a finished brief. Sometimes you need a fresh pair of eyes.
Start with what has changed, what feels unclear or what is no longer working.
We can work out what deserves attention from there.
Align the Business. Distill the Brand.